Sightseeing, street food, fireworks, festivals—the list goes on and on for fun summer activities in Japan! Annual vacations make it easier to travel in the summer, and it’s also the perfect time to immerse yourself in Japanese culture through Natsu Matsuri (Summer Festivals).

Written by Stephanie Lin | 5 min read | Culture

Japanese festival parade with participants wearing colorful yukata and holding fans outdoors

Sightseeing, street food, fireworks, festivals—the list goes on and on for fun summer activities in Japan! Annual vacations make it easier to travel in the summer, and it’s also the perfect time to immerse yourself in Japanese culture through Natsu Matsuri (Summer Festivals).

Matsuri, or festivals, are typically popular spots for locals and tourists all year round; however, the hustle and bustle of street food, carnival games, and fireworks during Natsu Matsuri make it the ultimate summer celebration.

In the past, Matsuri were held as rituals to thank deities in nature, pray for plentiful harvests and peaceful living, serve as memorial services, and ward off evil spirits and natural disasters. Now, Matsuri has evolved to become a celebration of Japanese culture and each region’s various charms. Natsu Matsuri, for example, celebrates the joy of life in summer through games, fireworks, and food.

Child examining dried red chilies in turquoise bins at food market or educational event

Games

Games are an essential part of the festival experience. From goldfish scooping and yoyo-fishing to ring-tossing, the number of games you can find at Natsu Matsuri are endless!

Vibrant fireworks display with multicolored explosions lighting up night sky

Fireworks

What better way to conclude a lovely summer night than with fireworks? Hanabi, or fireworks, is the quintessential Natsu Matsuri activity. The colorful, extravagant Hanabi show can last around 2 hours and is the perfect accompaniment to a night of good company and food.

Two masked vendors serve customer at Japanese food stall counter with displayed dishes

Food

Some might say the best way to learn about another culture is through food, and Natsu Matsuri is the ultimate place to try lots of freshly cooked Japanese street food.

Yakisoba noodles with meat and vegetables being cooked on griddle with metal spatula

Yakisoba

Sweet and savory, this Japanese stir-fry noodle is usually made with wheat noodles, thinly sliced meat, and vegetables.

Shaved ice dessert with yellow syrup being drizzled on top at food stall

Kakigori

Kakigori, or Japanese shaved ice, is the perfect way to cool down at Matsuri. The ice is finely shaven and topped with a sweet, colorful syrup.

Okonomiyaki topped with bonito flakes, mayo drizzle, and aonori powder on spatula

Okonomiyaki

This savory Japanese-style pancake is a crowd favorite. Its typically made with a flour base, shredded cabbage, choice of protein and topped with mayonnaise, Japanese Worcestershire sauce, and bonito flakes.

Street vendor preparing takoyaki balls on griddle with chopsticks, steam rising

Takoyaki

Takoyaki, or Japanese octopus ball, is a savory batter filled with octopus, green onion, and ginger topped with Takoyaki sauce, Japanese mayonnaise, seaweed, and bonito flakes (thinly sliced, dried and smoked tuna). Its served piping hot, so when the bonito flakes are sprinkled on top, the bonito flakes curl and sway as if it’s dancing.