Hand Roll Factory Opens at the New Emeryville Store!
Experience a Fresh Take on Sushi at Handroll Factory at the New TOKYO CENTRAL Emeryville! Come visit today and taste the art of the modern hand roll! ハンドロール・ファクトリーが東京セントラル・エメリービル店に1/31 新規オープンします！
Experience a Fresh Take on Sushi at Handroll Factory at the New TOKYO CENTRAL Emeryville!
At Handroll Factory, every hand roll is crafted just for you and served one at a time—ensuring peak freshness and an engaging, interactive dining experience.
Each roll begins with warm, fluffy Hitomebore rice from Japan, carefully wrapped in crisp Ariake nori, toasted moments before serving for the perfect bite. We highlight premium ingredients such as melt-in-your-mouth bluefin tuna, delicately balanced vinegar made from Rishiri kelp stock, and a rich, house-blended soy sauce that enhances every layer of flavor. To complete the experience, our wasabi is freshly grated at ultra-low temperatures, preserving its bold aroma and clean, sharp heat.
For guests on the go, Handroll Factory also offers beautifully prepared To-Go sushi options, delivering the same commitment to quality and craftsmanship in a convenient format.
✨Blending tradition with modern creativity, Tokyo Central Handroll Factory reflects the spirit of Emeryville—inviting food lovers, creators, and the community to come together over flavor, craft, and culture. Come visit today and taste the art of the modern hand roll! 🎉
Tokyo Central Emeryville
5603 Bay Street, Emeryville, CA 94608
TEMPORARY BUSINESS HOURS: 11:00 am – 6:00 pm (5:45 pm last order)
What is the Hand Roll Factory?
Freshly made hand rolls served one by one at the sushi bar counter
Nori is toasted just before rolling for a delightful aroma and crispy texture
Guests can also indulge in the perfect pairing of Japanese sake and Japanese beer with our hand rolls.
Carefully Selected Ingredients
1Rice
Hitomebore Rice from Japan — an excellent total balance of stickiness, sweetness, luster, umami, and aroma that perfectly fits to make the best sushi rice.
2Vinegar
Our special vinegar is made from Japanese Rishiri kelp stock, two kinds of red vinegar, and rice vinegar.
3Nori Seaweed
Made in Ariake, one of Japan's most famous seaweed growing areas. A sheet of Nori is quickly seared before serving for the freshly toasted aroma.
4Tuna
We use fresh bluefin tuna only. Bluefin tuna with red flesh and strong flavor is a top-class sushi ingredient among the tuna species.
5Soy Sauce
Our special blended soy sauce enhances the aroma and flavor of the sushi ingredients.
6Wasabi
Japanese domestic wasabi grated at an ultra-low temperature of minus 196°C, preserving the bold aroma and clean, sharp heat of freshly grated wasabi.
Hand Roll Factory Menu — Emeryville
