Hand Roll Factory Opens at the New Emeryville Store!

Omakase Hand Roll Set / Coming Soon

Period: November 10 – December 14

Experience a carefully selected 5-piece Omakase Hand Roll Set, featuring a variety of seafood and unique flavor combinations.

1. Albacore Tataki: Lightly seared Albacore Tuna served with Green Onion and Ponzu.
2. Rainbow: A colorful and great combination of Bluefin Tuna, Salmon, and Yellowtail.
3. Kanpachi: Premium Kanpachi finished with Sesame Oil and Garlic Chips.
4. Ume Kyu: Refreshing Cucumber roll with savory Plum paste and Roasted Sesame Seeds.
5. A5 Wagyu Teriyaki: Premium A5 Wagyu glazed with sweet Eel sauce Finished with Roasted Sesame Seeds.‌

Omakase Hand Roll Set

Period: Octorber 12 – November 8

Experience a carefully selected 5-piece Omakase Hand Roll Set, featuring a variety of seafood and unique flavor combinations.

1. Madai ｗith Shio Konbu (Seasoned Kelp)
2. Amaebi
3. Negi Toro (Chu-Toro with Green Onion)
4. Hotate & Ikura
5. Aburi Salmon with Gochujang Mayo

Happy Hour

Starting: October 1 〜 Hour: 3:00pm - 7:00pm (Only Monday - Thursday)

Happy Hour is coming to Emeryville! Stop by and enjoy specially selected menu items at special Happy Hour prices.

Experience a Fresh Take on Sushi at Handroll Factory Emeryville!

At Handroll Factory, every hand roll is crafted just for you and served one at a time, ensuring peak freshness and an engaging dining experience.

Each roll begins with warm, fluffy Hitomebore rice from Japan, carefully wrapped in crisp Ariake nori toasted just before serving for the perfect bite. We highlight premium ingredients such as melt-in-your-mouth bluefin tuna, delicately balanced vinegar made with Rishiri kelp stock, and a rich house-blended soy sauce that enhances every layer of flavor.

To complete the experience, our wasabi is carefully prepared to preserve its bold aroma and clean, sharp heat.

For guests on the go, Handroll Factory also offers beautifully prepared To-Go sushi options, delivering the same commitment to quality and craftsmanship in a convenient format.

Blending Japanese tradition with a modern approach, Handroll Factory Emeryville offers a fresh and approachable way to enjoy handcrafted sushi.

Stop by Handroll Factory at Tokyo Central Emeryville and experience the art of freshly made hand rolls!

WHAT IS THE HAND ROLL FACTORY？

Freshly made hand rolls are served one by one just as customers finish eating at the sushi bar counter.

A sheet of Nori is delicately toasted just before being rolled, creating a delightful aroma and crispy texture.

Guests can indulge in the perfect pairing of Japanese Sake and Japanese beer with our Hand Rolls.

CAREFULLY SELECTED INGREDIENTS

RICE
Use Hitomebore Rice from Japan. Hitomebore has an excellent total balance of stickiness, sweetness, luster, umami, and aroma that perfectly fits to make the best sushi rice.

VINEGAR
Our special vinegar is made from Japanese Rishiri kelp stock, two kinds of red vinegar, and rice vinegar.

NORI SEAWEED
Made in Ariake, one of Japan's most famous seaweed growing areas. A sheet of Nori is quickly seared before serving, allowing you to enjoy the aroma of freshly toasted Nori.

TUNA
We use fresh bluefin tuna only. Bluefin tuna with red flesh and strong flavor is a top-class sushi ingredient among the tuna species.

SOY SAUCE
Our special blended soy sauce enhances the aroma and flavor of the sushi ingredients.

WASABI
We use Japanese domestic wasabi. The wasabi is grated at an ultra-low temperature of minus 196 degrees Celsius, allowing you to enjoy the aroma and spiciness of freshly grated wasabi.