Hand Roll Factory Opens at the New Emeryville Store!

Special Offerings at Emeryville

Enjoy special offerings at Hand Roll Factory Emeryville, including a new Happy Hour starting October 1 and exclusive limited-time hand roll sets featuring premium seafood and seasonal flavors.

New Happy Hour

Starting: October 1 〜 Hour: 3:00pm - 7:00pm (Only Monday - Thursday)

Happy Hour is coming to Emeryville! Stop by and enjoy specially selected menu items at special Happy Hour prices.

Restaurant Show Special Hand Roll Set

Period: October 1 – October 11

For a limited time, enjoy this exclusive 6-piece hand roll set available only at the Emeryville location.

• Madai with Yuzu Sauce
• Toro Taku — Chu-Toro with Pickled Radish
• Aburi Engawa with Ohba & Ponzu
• Salmon & Ikura
• Wagyu with Kizami Wasabi
• Unagi & Tamago

The set also includes Miso Soup and your choice of Yuzu Sorbet or Black Sesame Ice Cream for dessert.

Omakase Hand Roll Set

Period: October 12 – November 8 (Omakase menu changes every first Monday)

Experience a carefully selected 5-piece Omakase Hand Roll Set, featuring a variety of seafood and unique flavor combinations.

• Madai with Shio Konbu — Seasoned Kelp
• Amaebi
• Negi Toro — Chu-Toro with Green Onion
• Hotate & Ikura
• Aburi Salmon with Gochujang Mayo

Experience a Fresh Take on Sushi at Handroll Factory at the New TOKYO CENTRAL Emeryville!

At Handroll Factory, every hand roll is crafted just for you and served one at a time—ensuring peak freshness and an engaging, interactive dining experience.

Each roll begins with warm, fluffy Hitomebore rice from Japan, carefully wrapped in crisp Ariake nori, toasted moments before serving for the perfect bite. We highlight premium ingredients such as melt-in-your-mouth bluefin tuna, delicately balanced vinegar made from Rishiri kelp stock, and a rich, house-blended soy sauce that enhances every layer of flavor. To complete the experience, our wasabi is freshly grated at ultra-low temperatures, preserving its bold aroma and clean, sharp heat.

For guests on the go, Handroll Factory also offers beautifully prepared To-Go sushi options, delivering the same commitment to quality and craftsmanship in a convenient format.

✨Blending tradition with modern creativity, Tokyo Central Handroll Factory reflects the spirit of Emeryville—inviting food lovers, creators, and the community to come together over flavor, craft, and culture. Come visit today and taste the art of the modern hand roll! 🎉

WHAT IS THE HAND ROLL FACTORY？

Freshly made hand rolls are served one by one just as customers finish eating at the sushi bar counter.

A sheet of Nori is delicately toasted just before being rolled, creating a delightful aroma and crispy texture.

Guests can indulge in the perfect pairing of Japanese Sake and Japanese beer with our Hand Rolls.

CAREFULLY SELECTED INGREDIENTS

RICE Use Hitomebore Rice from Japan. Hitomebore has an excellent total balance of stickiness, sweetness, luster, umami, and aroma that perfectly fits to make the best sushi rice.

VINEGAR Our special vinegar is made from Japanese Rishiri kelp stock, two kinds of red vinegar, and rice vinegar.

NORI SEAWEED Made in Ariake, one of Japan's most famous seaweed growing areas. A sheet of Nori is quickly seared before serving, allowing you to enjoy the aroma of freshly toasted Nori.

TUNA We use fresh bluefin tuna only. Bluefin tuna with red flesh and strong flavor is a top-class sushi ingredient among the tuna species.

SOY SAUCE Our special blended soy sauce enhances the aroma and flavor of the sushi ingredients.

WASABI We use Japanese domestic wasabi. The wasabi is grated at an ultra-low temperature of minus 196 degrees Celsius, allowing you to enjoy the aroma and spiciness of freshly grated wasabi.