Japanese Local Fair

Japanese Fair: Tohoku Fair 2026

Discover Local Delicacies at the Tohoku Fair!

Welcome to the 2026 Tohoku Fair, a celebration of the unique flavors and rich culinary traditions of Japan’s Tohoku region. Surrounded by mountains, fertile farmland, and abundant seas, Tohoku is known for its exceptional ingredients, seasonal specialties, and deeply rooted food culture.

Experience the authentic taste of Tohoku right here in the United States. Discover a wide selection of regional favorites, traditional sweets, savory specialties, and unique products that showcase the distinctive flavors of northern Japan. From comforting local dishes and carefully crafted delicacies to popular snacks and seasonal treats, there is something for everyone to discover and enjoy.

Join us at participating Tokyo Central locations in Gardena, PCH Torrance, Costa Mesa, West Covina, Yorba Linda, San Diego, and Cupertino from Thursday, October 1st. to Wednesday, October 28th.

Japanese Fair: Tohoku Fair 2026 flyer

Our Pick: 5 Products To Find at the Tohoku Fair! 東北フェアで注目の5品S!

Sakata Beika Rice Cracker Value Pack, Shrimp Flavor

Made with 100% Japanese rice, these thin and crispy rice crackers are filled with the savory taste of roasted shrimp. The shrimp is blended into the dough, giving each bite a rich seafood flavor that pairs naturally with the light texture of the cracker. Easy to enjoy as an everyday snack, they also make a great companion to tea or your favorite drink. The generous 180g value pack offers plenty to share with family and friends, making it a convenient choice for keeping a classic Japanese snack on hand.

酒田米菓・お徳用せんべい えび味

Shoeido Cup Ice Cream, Black Sesame Seeds

What stands out most about this ice cream is its deep sesame flavor. It is made with plenty of the sesame syrup used in Shoeido’s signature Goma Suri Dango, bringing the character of the popular sweet into a smooth frozen dessert. The creamy texture softens the richness of the sesame and gives each spoonful a balanced, satisfying finish. Enjoyed by both children and adults, this 90ml cup is an easy way to discover the distinctive taste of Goma Suri Dango in a refreshing new form.

松栄堂・カップアイス ごま摺り

Yamagata Shokuhin Peach Juice

One sip brings to mind the gentle sweetness of a freshly peeled peach. This 100% juice is made with peaches grown in Yamagata Prefecture and highlights their naturally mellow, juicy character. The smooth flavor keeps the fruit at the center, creating a refreshing drink that is simple, satisfying, and easy to enjoy. Served well chilled, the 160g can offers a convenient way to experience the taste of Yamagata-grown peaches at home, at work, or whenever you want a light and fruity refreshment.

山形食品・山形代表ももジュース

Shunsendo Sliced Roasted Sweet Potato

Ben Haruka sweet potatoes are roasted with the skin on until nicely browned, then sliced and dried to create a snack reminiscent of freshly roasted sweet potato. This simple preparation highlights the natural character of the sweet potato while making it easy to enjoy anytime. Convenient and satisfying, it is a great choice for a quick snack at home, at work, or on the go. The generous 85g value pack also makes it easy to share or enjoy over several servings.

旬鮮堂・焼いもスライスしました

Maginotai Green Farm Drinking Yogurt, The Premium 900ml

Smooth and refreshing, this premium drinking yogurt has a clean finish reminiscent and a gently balanced sweetness. Instead of fructose-glucose syrup, it uses oligosaccharides, creating a refined flavor that lets the yogurt’s natural character come through clearly and smoothly. Its smooth texture and mild sweetness make it easy to enjoy, while the light, clean finish keeps the overall taste pleasantly balanced.

間木ノ平グリーンファーム・飲むヨーグルト ザ・プレミアム 900ml

See you at the fair!

Find these picks at participating Tokyo Central stores.

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