Stories & Updates

Discover

Recipes, seasonal fairs, store news, and everything Japanese food and culture.

Hand Roll Factory restaurant interior with counter, staff, and menu display board

Hand Roll Factory Opens at the New Emeryville Store!

Experience a Fresh Take on Sushi at Handroll Factory at the New TOKYO CENTRAL Emeryville! Come visit today and taste the art of the modern h...

Hot pot with fish cake, tofu, mushrooms, and vegetables in black ceramic bowl

Make Nabe Hot Pot at Home

Japanese hot pot, also known as Nabe, is a simmering stew cooked at the table and shared with family or friends. Using commercial broth and...

Tonkatsu with rice, served on decorative plate with green leaf garnish

Kimukatsu Grand Opening at Tokyo Central PCH Torrance

Millefeuille of pork is made by carefully layering only the delicious parts of carefully selected pork loin into thin slices. Enjoy the real...

Japanese castle with cherry blossoms blooming against blue sky

Japanese Fair: Tokai Fair 2026

Welcome to the delightful culinary wonders at the Tokai Fair in 2025, showcasing the exquisite products from Shizuoka, Aichi, Gifu, and Mie...

Daikon radish roots cut in half on blue surface with water droplets

Nagaimo from Aomori Return to TOKYO CENTRAL!

Tasty and Nutritious! Fresh Yamaimo from Aomori, Japan, is returning to Tokyo Central! Available for a limited time and quantities—don’t mis...

Tokyo Central Happy New Year Giveaway promotion for members, January 23-25

HAPPY NEW YEAR GIVEAWAY!

From January 23rd to 25th, each Tokyo Central and Marukai Market will select and announce lucky winners from our membership program every da...

Roasted sweet potatoes with steaming flesh exposed on dark wooden surface

Elevate your Yakiimo experience this season!

Yakiimo, or traditional Japanese baked sweet potatoes, is a versatile dish that can be enjoyed with both sweet and savory toppings.

Hot pot with broth, beef, noodles, vegetables, and mushrooms on wooden table

Sukiyaki Recipe

A classic Japanese hot pot that blends tradition, sweetness, and the warmth of gathering around the table. Ready in 20 minutes with a single...

Year End Sale promotion featuring traditional Japanese osechi bento boxes, 12/11-1/1

2025 YEAR END SALE at TOKYO CENTRAL

Visit All TOKYO CENTRAL and Marukai Market for our Year End Sale! Order Osechi and Party Trays online and pick-up at your nearest store. Too...

Pumpkin custard desserts in glass ramekins with star anise and cinnamon sticks

Pumpkin Purin Recipe

Pumpkin Purin is a dessert that combines caramel custard pudding, known as purin, with Japanese kabocha squash. It s the perfect seasonal de...

Tokyo Central Specialty Market 5% discount promotion for email subscribers on purchases over $75

Miracle Splash: 5% Saver Chance

Tokyo Central now offers even more value for our loyal in-store shoppers. With the Miracle Splash program, you’ll receive 5% off purchases o...

Tokyo Central Costa Mesa Store Renewal Open Big Sale November 13-19

Costa Mesa Store Renewal Sale!

Join us in celebrating the Gardena Store’s 30th Anniversary! From Thursday, 6/5 to Wednesday, 6/11, enjoy an exclusive One Week Sale, Bluefi...

Creative pancake art with chocolate spread and candy eyes arranged on beige plate

Dorayaki Recipe

Dorayaki (どら焼き) is a beloved Japanese sweet made of two castella-like pancakes sandwiched with sweet red bean paste (anko). Its name comes f...

Elaborate Japanese New Year osechi bento boxes with seafood, vegetables, and traditional dishes on red background

Osechi Traditional New Year s Food

Osechi Ryori Enjoying and Sharing New Year s Special Foods! As the year is coming to its end, everyone is running around

Okonomiyaki served on black cast iron plate with bonito flakes, mayo, pickled ginger

Okonomiyaki Recipe

Savory, fluffy, and endlessly satisfying—Okonomiyaki is one of Japan’s most beloved soul foods. Often described as a “Japanese pancake” or “...

Autumn lake landscape with red maple trees, mountains, and clear blue water reflection

Japanese Fair: Tohoku Fair 2025

Discover Local Delicacies at the Tohoku Fair! Welcome to the culinary wonders at the Tohoku Fair at selected Tokyo Central locations from 10...

Assorted sushi hand rolls with ikura, tuna, and fresh vegetables on wooden board

Temaki Sushi Recipe

🍚🍣Roll your own hand rolls at home! Roll your own hand rolls at home! Pick your favorite toppings and customize it to your own liking Grab...

Scenic river gorge with turquoise water, limestone cliffs, and dense green forest vegetation

Japanese Fair: Ehime/Shikoku Fair 2025

Discover Local Delicacies at the Ehime/Shikoku Fair! Experience the culinary wonders at the Ehime / Shikoku Fair this October! Join us at se...

Koikeya Karamucho Strong Sriracha Chili Sauce chips product display with two package sizes

Koikeya Karamucho Strong Sriracha Chili Sauce Chips

Grab osme Koikeya Karamucho Strong Sriracha Chili Sauce Chips from Tokyo Central! They’re crispy, sour, and spicy!

Asahi Shuzo Kubota sake demonstration event poster, September 20-21, Irvine

Kubota Sake Tasting Event at the Irvine Store on 9/20 21!

Asahi Shuzo Kubota Sake Tasting Event Come join us and experience the authentic taste of Japanese sake! 朝日酒造の久保田の日本酒試飲会が9/20(土)、9/21(金)の両日アー...

Free Nikaido shochu tasting event Tokyo Central Gardena Store September 2025

NIKAIDO Shochu Tasting Event at the Gardena Store on 9/20 21!

NIKAIDO Shochu Tasting Event: Come join us and experience the smooth taste of NIKAIDO shochu! 大分むぎ焼酎・二階堂の試飲会が9/20(土)、9/21(金)の両日ガーデナ店にて開催!

Pasta Stories restaurant opening announcement at Tokyo Central PCH Torrance with anime character

Discover Pasta Stories at PCH Torrance!

Pasta Stories is a story through food. Conveying the message of the region through pasta. パスタを通して日本各地のメッセージを伝える「Pasta Stories」が東京セントラルPCHトーラ...

JONETZ Hokkaido Curry new product with rice plated presentation and packaging

New Jonetz Hokkaido Curry

Jonetz Hokkaido Curry is Now Available! Our new Jonetz Hokkaido Curry is now available in Mushroom and Vegetable flavors! Each box includes...

Tokyo Skytree tower aerial view of cityscape and Sumida River, Japan

Japanese Fair: Tokyo Fair 2025

First time at TOKYO CENTRAL! Experience the culinary wonders at the Tokyo Fair this September! Join us at the selected Tokyo Central locatio...